For professional & semi-professional clubs

Your fans' calendars are a channel you own.

No algorithm. No app install. No platform dependency. SidekickCal puts your fixture schedule directly inside every fan's personal calendar — and gives you the subscriber data to prove it.

Start free trial →Talk to us about your club

100%

of subscribers see every update

<60s

from update to fan's calendar

1st

party fan data you control

The problem with today's fan channels

You're broadcasting to audiences you don't own.

Social media reaches whoever the algorithm decides. Email open rates sit around 25%. Push notifications get dismissed. Your club invests in fan communication but the platforms control the reach — and keep the data. SidekickCal flips that. Every fan who subscribes to your calendar is a direct, opted-in relationship you own and can measure.

How SidekickCal compares

Channel	Reach	Fan data you own	Update speed
Social media post	Algorithm-controlled	None	When they scroll
Email newsletter	Open rate ~25%	Email only	When they open
Club app push	App install required	Device ID	Notification fatigue
SidekickCal	100% of subscribers	Email + activity	Instant

Built for clubs that think beyond the match day

Everything you need to turn fixture schedules into a direct fan engagement channel.

🗂️

You own the subscriber data

Every fan who subscribes gives you their email and opt-in. Not a follower count on a platform you don't control — real first-party data you can act on.

📲

Live on their device, every day

Your fixture sits next to their work meetings and family commitments. They see your brand every time they check their calendar — without an algorithm deciding whether to show it.

⚡

Instant reach at scale

Kick-off moved? Venue change? Match cancelled? One update in your dashboard and thousands of fans are notified in seconds — no social post needed.

🎯

Segment your fanbase

Run separate calendar feeds for season ticket holders, general fans, away travel groups, or academy fixtures. Each subscriber chooses what they follow.

📊

Engagement signals

See which subscribers are still active and when they last synced. Understand fan engagement the way you understand website traffic — with data.

🔌

API-first for your tech stack

Connect SidekickCal to your ticketing, CRM, or results platform via our REST API. Automate fixture imports, trigger updates from your existing workflows.

Live in minutes, not months

No IT project. No bespoke integration required to get started.

Connect your schedule

Import your fixture list via spreadsheet or connect your results platform via API. New fixtures sync automatically.

Fans subscribe once

Share your subscribe link — in your app, on the website, in emails. Fans add it to Google, Apple, or Outlook in two taps.

Every change reaches them instantly

Kick-off time moved, venue updated, match cancelled — one save in your dashboard, every subscriber's calendar updates in seconds.

API-first

Plug into your existing tech stack

Connect SidekickCal to your ticketing platform, CRM, or results feed. Our REST API lets you automate fixture imports, trigger updates programmatically, and pull subscriber data into your reporting tools.

GET /v1/subscribers POST /v1/events GET /v1/org Authorization: Bearer <api-key>

Start building your direct fan channel.

30-day free trial. Works with Google, Apple, and Outlook. No app for your fans to install.

Start free trial →Talk to our team →